Why recruitment needs a rethink
Health and social care recruitment is in crisis.
Across the NHS, local authorities and specialist providers, teams are stretched and vacancies are difficult to fill. In response, marketing and communications leaders are under pressure to help fill the gap, to inspire people to see care as a meaningful, sustainable career.
But here’s the truth:
Marketing alone can’t fix workforce shortages.
As we explored in our recent blog, campaigns can open doors, but they can’t rebuild the house.
The real power lies in understanding people, what draws them in, what keeps them there, and what makes them proud to belong.
Through our work with NHS trusts and social care organisations, including the Greater Manchester i-THRIVE programme, Cambridge County Council’s Social Worker team and over 35 local authority fostering teams we’ve seen what works, and what doesn’t.
Read on to discover four common pitfalls that can quietly derail even the best-intentioned recruitment campaigns, and what to do differently.
