Footnotes

1 – UCAS
https://www.ucas.com/corporate/news-and-key-documents/news/2024-sees-more-18-year-olds-apply-higher-education

2 – Havas: The Focused Generation 2
https://www.havaseducation.com/the-focused-generation-2/

3 – House of Commons research briefing Feb 2025
https://researchbriefings.files.parliament.uk/documents/CBP-7857/CBP-7857.pdf

4 – Universities UK estimates that fees of £12,500 per year are necessary simply to stand still
https://www.russellgroup.ac.uk/news/new-ofs-report-financial-sustainability-universities

5 – Into University Impact Report 2023
https://intouniversity.org/our-impact/research-and-reports/

6 – 40 years debt stat from SKB
https://www.gov.uk/government/publications/student-loans-a-guide-to-terms-and-conditions/student-loans-a-guide-to-terms-and-conditions-2025-to-2026

7 – Gen Z: The Sober Curious Generation
https://www.mintel.com/insights/food-and-drink/gen-z-sober-curious-generation/

8 – Career change statistics UK
https://standout-cv.com/stats/career-change-statistics-uk

9 – Gen Z and Gen Alpha Work Priorities
https://www.thanksben.com/blog/gen-z-and-gen-alpha-work-priorities

10 – Resolution Foundation
https://www.resolutionfoundation.org/